Page Length
184 Pages
Publishing Date
22 April 2022
Language
Italian, English (Coming Soon)
Reviews
4.9 with 36 Reviews
by Riccardo Lucietti
5 elements that generate value and keep your dental practice ecosystem in balance.
“Generate Value” is a concept that leaves no room for interpretation.
Over the years, the world of dentistry has faced an increasingly competitive and demanding environment, such as technological innovation, managerial competence, human resources management and fierce competition.
Everything that represents ‘Knowledge’, Clinical Experience, Competence and Professionalism is intercepted and often conditioned (sometimes unconsciously) by what happens in the extra-clinical area.
This can cause unpredictable surprises with disappointing or unexpected outcomes in terms of management and performance.
Years of experience in the specific field have enabled the author to offer a systematic and prolonged analysis of the relationship dynamics:
"My revenue remains constant despite all my efforts and investments."
"I have the feeling that everything in the studio depends on me."
"I don't know how to interpret the numbers."
"It seems that my co-workers work for themselves."
"Patients look at the price and do not understand my value."
"It seems that my waiting room is always empty."
"Often my staff do not follow my directives."
If any of these considerations resonate with your thoughts, the pages of this dental marketing book will certainly be ‘a compass’ that will help you find the right direction and, consequently, the satisfaction of a company (remember that you too are an entrepreneur) adequately organized for ‘smooth sailing.’
184 Pages
22 April 2022
Italian, English (Coming Soon)
4.9 with 36 Reviews
About the Author
Entrepreneur, Dreamer, Strategic Consultant.
Hello, I’m Ric,
Passion and initiative have always prevailed in my way of working.
I am interested and passionate about Strategic Marketing, Strategic Sales, Value Generation…
in short, I like to help convincing people!
Over the years, I have come to the conclusion that processes and protocols influence the development of businesses, that human resources are an invaluable asset, and that my “main adventure” as an entrepreneur is still to be written… with consistency and determination.
I have gained various experiences in prestigious multinational companies in the dental market in the field of sales and marketing.
In 2013, I founded Ideandum, a company specialized in training and marketing in the Dental and Medical Sector.
Our approach goes beyond dental marketing strategies alone, it represents our “WHY“, the drive that animates us every day. The result of over 10 years of experience in the dental field, the “Generate Value” method is based on five fundamental pillars that guarantee the balance of a successful dental practice.
Strategic Marketing
Web Marketing
Customer Marketing
Management Control
Human Resources
Guides, Templates, ebooks and much more about dental marketing, designed by the expert Ideandum team to make you a PRO.
Fill in the form and get access to all our free resources.
The book ‘Generate Value,’ written by Riccardo Lucietti, represents a fundamental pillar of our method. Through a precise and accessible discussion, Riccardo explores the importance of being chosen by patients, management control, marketing, web marketing, and human resources within a practice.
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