Dental Marketing Agency

Who is Ideandum?

The name says
who we are: the Dental Marketing Agency you were looking for

OUR MISSION

Dental and medical experts to create an innovative communication bridge between the patient, the professionists and the company

OUR VISION

Pursuing excellence, anticipating trends to become the market reference point

INNOVATORS: There are always more solutions than problems

DETERMINED: We are goal-oriented

EXPERTS: We’ve been through this a million times before

AMBITIOUS: Weare not afraid of challenges 

NATIVES: We are Digital Natives

DATA DRIVEN: Without numbers there are only opinions

UNIQUE: We were the first to have the courage to do this

MAGICIANS: We are the ones who make things happen

At the base of our Dental Markteting Agency

riccardo lucietti

Riccardo Lucietti

Founder

Greta Zamperoni

CEO of Ideandum International

fabio fusai

Fabio Fusai

CEO of Ideandum Italy

armida parigi

Armida Parigi

Managing Director of Ideandum Italy

alessandro zanella

Alessandro Zanella

CFO of Ideandum Italy

Dental marketing Agency

We are a Dental Marketing Agency, established in 2013, specializing in dental digital marketing and management. We serve the entire spectrum of dental professionals, including dental practices, labs, corporations, academies, and manufacturers.

Our headquarters are located in London (UK), Vicenza (Italy) and Dubai (UAE).

2012

Our Dental Marketing Agency was born from the ground-breaking idea of Riccardo Lucietti, former Manager for Invisalign and Phibo. He was the first one in Italy to realise that dentists and dental professionals needed marketing but there was no specialised reference point in the market. This is when Ideandum was born and became that reference point.

2013

In the first years of our activity we were only involved in marketing: we studied campaigns, landing pages and we edited the website and social profiles of our customers. All these activities generated a lot of contacts, but cold contacts. When the time for comparison came, on the one hand there were us, with strong numbers that the web marketing had generated, and on the other the professional, not totally satisfied with the results. WHY?

2015

We strongly believed in our activity and were determined to understand what the problem was. Our Founder, Riccardo Lucietti, thus began to "live" within the Practice: he understood that they were totally missing the protocols of management and training of human resources. This meant that any marketing and communication activity, alone, was not enough to achieve tangible results, but had to be related to an organized structure at the managerial level, just like a company and, To do so, it was necessary to work both on training and marketing. This is when the idea for the Ideandum Academy department was born.

2017

Our Dental Marketing Agency grows to 40 employees and many satisfactions later, we came to be the largest company specialised in communication and training for the dental and medical sector.

2020

Covid-19 came and with it many fears: What will happen? What are our clients going to do if they're locked down? We decided it was time for innovation, not for letting ourselves down. New projects, new departments, new office, new employees, new services. Guess what? We grew to a company of 70 people.

2022

The model works. What are we going to do? Keep it only in Italy? No. This is when we opened our international office in London and began to work with clients all over the world.

2024

We have opened a new office in Dubai, thereby expanding our international presence.

Our Difference

  • We were the first

    We started when no one believed
  • Predictive capability and data-driven choices

    We are data-driven
  • The Ecosystem

    We put Marketing and Management in synergy
  • Revenue is not the goal but a consequence

    We teach you how to manage the new contacts we generate together every day
ideandum

Born in 2013 out of a market need

In the 1990s, being a dental professional meant having an important source of income and an assured future: TODAY, IT IS NO LONGER THE CASE. Since 2013 we offer strategies to support dentists and dental companies. In our journey we have encountered many obstacles and, by our nature, we have countered each obstacle with a solution

Our Numbers with Dental Marketing

  • Average increase in Revenue for the Dental Practice after 24 months of collaboration: from €300.000 to €600.000  
  • Average increase in Revenue for the Dental Company after 24 months of collaboration: from 15% to 40% of Revenue Growth
  • 80% of our clients renew after the first 2 years of contract
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Clients Helped
dental blog
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Training days directly in Dental Practices
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Leads Generated
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Dental Websites
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Attendees in the last 3 years at our Events

Branding by a Dental Marketing Agency

Your brand is more than just a logo — it’s the way your patients perceive and remember you. A strong brand communicates trust, professionalism, and care before a patient even steps into your practice.

At Ideandum, we design visual identities and strategic branding projects that reflect the essence of your dental practice and highlight what makes it unique. Our process goes beyond aesthetics: it’s about building an identity that is consistent across every touchpoint, from your website to social media, from printed materials to the way your team communicates with patients.

A brand designed by a specialized dental marketing agency doesn’t just look good — it works strategically to attract, engage, and retain the right patients for your practice.

dental marketing

A Team Dedicated Exclusively to Dentistry

At Ideandum, our strength lies in specialization. Unlike generalist agencies, we are a team of over 70 professionals trained exclusively in the dental sector. Each strategist, designer, and consultant brings years of hands-on experience in dentistry, ensuring that every project is not only creative but also relevant and effective.

By choosing a dental marketing agency with a team exclusively dedicated to dentistry, you gain a partner that doesn’t need explanations — we already know your world and how to help you thrive in it.

dental marketing
dental marketing

Websites by a Dental Marketing Agency

Your website is the digital front door of your practice — often the first impression a patient has of your clinic. It’s not just about design; it’s about creating a digital experience that conveys trust, professionalism, and accessibility.

At Ideandum, we build websites exclusively for dentists and dental practices, combining creativity with functionality. Every website is tailored to your identity and structured to guide patients seamlessly from curiosity to booking an appointment.

A website developed by a dental marketing agency is not just an online presence — it is a strategic tool that supports your reputation, communicates your expertise, and helps your practice grow every day.

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