We are proud to announce Ideandum on Forbes Italia! Forbes Italia has dedicated an article to the inspiring story of Riccardo Lucietti, the founder of Ideandum, and the remarkable growth of this entrepreneurial venture in dental marketing and management. Founded in 2013, Ideandum is now a reference point for over 1,300 dental practices across Italy and the world, with a team of 60 collaborators and an annual turnover of €4 million. The article about Ideandum on Forbes represents a significant milestone for our journey and celebrates the contribution of everyone involved—partners, team members, and clients who believed in us.
Ideandum on Forbes: the story of Riccardo Lucietti, a pioneer visionary
Since childhood, Riccardo Lucietti was curious about the meaning of the word “marketing.” This innate interest guided him toward a professional path that revolutionized dental marketing in Italy. After gaining experience with major companies such as Invisalign®, Lucietti realized the untapped potential within the dental sector for marketing and management solutions. The article about Ideandum on Forbes Italia recounts this journey.
In 2013, Lucietti seized the opportunity and founded Ideandum with the goal of providing innovative and tailored solutions for dental practices. “I realized no one was advertising dental practices. It was the right moment,” Lucietti recalls. That insight led to the creation of a company that is now a leader in dental marketing, continuing to grow and innovate.
Fabio Fusai, Armida Parigi, and Alessandro Zanella: the partners behind Ideandum’s vision
Throughout its growth, Riccardo Lucietti has been supported by invaluable partners. Alessandro Zanella, who joined Ideandum shortly after its founding, played a pivotal role in the company’s development. The story of Ideandum on Forbes also highlights the contributions of two key figures: Fabio Fusai, a seasoned business manager and current CEO, and Armida Parigi, the Managing Director responsible for training and coaching through Ideandum Academy.
Fabio Fusai brought extensive managerial expertise, having worked as a general manager in China and in the medical sector in Bulgaria. His analytical approach significantly contributed to Ideandum’s growth, tripling its resources and revenue. Armida Parigi, on the other hand, spearheaded innovation in the management of dental practices and training, paving the way for the creation of Ideandum Academy.
The birth of Ideandum Academy: a crucial training hub
One of the highlights of the article about Ideandum on Forbes is the creation of Ideandum Academy.
In 2020, Lucietti and Parigi founded Ideandum Academy, a platform designed to train dental professionals in practice management and marketing. The Academy offers training courses and coaching programs that not only enhance clinical skills but also focus on operational and management excellence.
Thanks to this initiative, Ideandum has tripled its turnover, proving the effectiveness of a training model that integrates marketing, management, and customer experience to support dental practices at every stage of their growth.
Ideandum Gaia®: AI-driven innovation in dental practice management
A key component of Ideandum’s innovation, highlighted in the article on Forbes, is the launch of Ideandum Gaia® in 2023. This AI-based software is designed to streamline communication management for dental practices. Gaia operates 24/7, ensuring no calls or opportunities are missed, optimizing patient scheduling and enhancing customer experience.
This technology represents a major advancement in practice management, boosting administrative efficiency and providing continuous support for daily operations. Ideandum’s focus on technological innovation remains one of its core strengths for the future.
International expansion: London and Dubai
In addition to technological advancements and training, Ideandum on Forbes emphasizes the company’s journey toward internationalization. In 2022, Ideandum established an office in London, solidifying its presence in the global market. Looking ahead, the company plans to expand to Dubai, further affirming its global vision.
This international growth will allow Ideandum to extend its successful model beyond Italy’s borders, ensuring a growing impact in the global dental sector.
Invidia HC: a group with an eye to the future
Lastly, the article on Ideandum on Forbes delves into the holding company, Invidia Hc, which unites several specialized businesses in the dental and medical fields. Alongside dental marketing, Invidia Hc covers sectors such as aesthetic medicine and medical tourism, with a particular focus on hair transplant services in Turkey.
This diversification enables the group to explore new markets while maintaining strong ties to the dental industry, where Ideandum continues to lead with innovative marketing and management solutions.
Ideandum on Forbes Italia: a significant milestone
The article published by Forbes Italia is a significant milestone for Ideandum and its entire team. It not only celebrates the entrepreneurial success of Riccardo Lucietti but also highlights the dedication and passion of Fabio Fusai, Armida Parigi, Alessandro Zanella, and all the collaborators whose hard work has driven Ideandum’s growth and expansion.
With robust international growth, a steadfast commitment to technological innovation, and a forward-looking vision, Ideandum continues to revolutionize the dental sector, offering customized solutions to ensure the success of dental practices.
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