Dental Marketing Agency

Who is Ideandum?

The name says
who we are: the Dental Marketing Agency you were looking for

OUR MISSION

Dental and medical experts to create an innovative communication bridge between the patient, the professionists and the company

OUR VISION

Pursuing excellence, anticipating trends to become the market reference point

 

INNOVATORS: There are always more solutions than problems

DETERMINED: We are goal-oriented

EXPERTS: We’ve been through this a million times before

AMBITIOUS: Weare not afraid of challenges 

NATIVES: We are Digital Natives

DATA DRIVEN: Without numbers there are only opinions

UNIQUE: We were the first to have the courage to do this

MAGICIANS: We are the ones who make things happen

At the base of our Dental Markteting Agency

riccardo lucietti

Riccardo Lucietti

Founder

Greta Zamperoni

CEO of Ideandum International

fabio fusai

Fabio Fusai

CEO of Ideandum Italy

armida parigi

Armida Parigi

Managing Director of Ideandum Italy

alessandro zanella

Alessandro Zanella

CFO of Ideandum Italy

Dental marketing Agency

We are a Dental Marketing Agency, established in 2013, specializing in dental digital marketing and management. We serve the entire spectrum of dental professionals, including dental practices, labs, corporations, academies, and manufacturers.

Our headquarters are located in London (UK), Vicenza (Italy) and Dubai (UAE).

2012

Our Dental Marketing Agency was born from the ground-breaking idea of Riccardo Lucietti, former Manager for Invisalign and Phibo. He was the first one in Italy to realise that dentists and dental professionals needed marketing but there was no specialised reference point in the market. This is when Ideandum was born and became that reference point.

2013

In the first years of our activity we were only involved in marketing: we studied campaigns, landing pages and we edited the website and social profiles of our customers. All these activities generated a lot of contacts, but cold contacts. When the time for comparison came, on the one hand there were us, with strong numbers that the web marketing had generated, and on the other the professional, not totally satisfied with the results. WHY?

2015

We strongly believed in our activity and were determined to understand what the problem was. Our Founder, Riccardo Lucietti, thus began to "live" within the Practice: he understood that they were totally missing the protocols of management and training of human resources. This meant that any marketing and communication activity, alone, was not enough to achieve tangible results, but had to be related to an organized structure at the managerial level, just like a company and, To do so, it was necessary to work both on training and marketing. This is when the idea for the Ideandum Academy department was born.

2017

Our Dental Marketing Agency grows to 40 employees and many satisfactions later, we came to be the largest company specialised in communication and training for the dental and medical sector.

2020

Covid-19 came and with it many fears: What will happen? What are our clients going to do if they're locked down? We decided it was time for innovation, not for letting ourselves down. New projects, new departments, new office, new employees, new services. Guess what? We grew to a company of 70 people.

2022

The model works. What are we going to do? Keep it only in Italy? No. This is when we opened our international office in London and began to work with clients all over the world.

2024

We have opened a new office in Dubai, thereby expanding our international presence.

Our Difference

  • We were the first

    We started when no one believed
  • Predictive capability and data-driven choices

    We are data-driven
  • The Ecosystem

    We put Marketing and Management in synergy
  • Revenue is not the goal but a consequence

    We teach you how to manage the new contacts we generate together every day
ideandum

Born in 2013 out of a market need

In the 1990s, being a dental professional meant having an important source of income and an assured future: TODAY, IT IS NO LONGER THE CASE. Since 2013 we offer strategies to support dentists and dental companies. In our journey we have encountered many obstacles and, by our nature, we have countered each obstacle with a solution

Our Numbers with Dental Marketing

  • Average increase in Revenue for the Dental Practice after 24 months of collaboration: from €300.000 to €600.000  
  • Average increase in Revenue for the Dental Company after 24 months of collaboration: from 15% to 40% of Revenue Growth
  • 80% of our clients renew after the first 2 years of contract
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Clients Helped
dental blog
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Training days directly in Dental Practices
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Leads Generated
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Dental Websites
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Attendees in the last 3 years at our Events

Branding by a Dental Marketing Agency

Your brand is more than just a logo — it’s the way your patients perceive and remember you. A strong brand communicates trust, professionalism, and care before a patient even steps into your practice.

At Ideandum, we design visual identities and strategic branding projects that reflect the essence of your dental practice and highlight what makes it unique. Our process goes beyond aesthetics: it’s about building an identity that is consistent across every touchpoint, from your website to social media, from printed materials to the way your team communicates with patients.

A brand designed by a specialized dental marketing agency doesn’t just look good — it works strategically to attract, engage, and retain the right patients for your practice.

dental marketing

A Team Dedicated Exclusively to Dentistry

At Ideandum, our strength lies in specialization. Unlike generalist agencies, we are a team of over 70 professionals trained exclusively in the dental sector. Each strategist, designer, and consultant brings years of hands-on experience in dentistry, ensuring that every project is not only creative but also relevant and effective.

By choosing a dental marketing agency with a team exclusively dedicated to dentistry, you gain a partner that doesn’t need explanations — we already know your world and how to help you thrive in it.

dental marketing
dental marketing

Websites by a Dental Marketing Agency

Your website is the digital front door of your practice — often the first impression a patient has of your clinic. It’s not just about design; it’s about creating a digital experience that conveys trust, professionalism, and accessibility.

At Ideandum, we build websites exclusively for dentists and dental practices, combining creativity with functionality. Every website is tailored to your identity and structured to guide patients seamlessly from curiosity to booking an appointment.

A website developed by a dental marketing agency is not just an online presence — it is a strategic tool that supports your reputation, communicates your expertise, and helps your practice grow every day.

0 Stars
on Google Reviews
Rated 5 out of 5
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Junaid Malik
509 days ago
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Rachael Penney
575 days ago
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Iram Hickson
741 days ago
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Excellent Insta dentistry and Generate Value course run by Ideandum this weekend. Greta and Alessia are really knowledgeable and inspiring speakers. We had so much information and lots of fun. Highly recommend to anyone looking for a marketing company that really know their stuff! Fabulous.

Owner's reply
Thank you so much for your enthusiastic review! We're overjoyed to hear that you had a great time and found Greta and Alessia to be knowledgeable and inspiring. Your motivation and curiosity have always stood out, and it’s wonderful to know that our course added value to your journey. Your continued trust and support mean the world to us. Knowing that you had fun while learning reaffirms our mission to make our courses engaging and impactful. If you ever have any suggestions or ideas for us, please don’t hesitate to share as from our calls we always come out with new ideas and inspiration. We’re here to support you every step of the way and look forward to many more learning experiences together. Thank you once again for being such a dear and valued customer!
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Sunil Mangla
743 days ago
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Very professional and innovative company. Addressed all my needs and helped me achieve my goals. Really took their time to get to know me and make the whole process run smoothly. Highly recommend Ideandum for all your social and marketing requirements for your business.

Owner's reply
Thanks Sunil for the wonderful review, we are very happy to be able to work closely with a dental professional like you. We look forward to seeing the implementation of the project customised just for you so that other people can also get to know you more and more. Thanks again for the trust.
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Ramune Bar
743 days ago
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It was amazing day a lot of information and tips how to use social media platforms for the dental practice business, team is very helpful and professional. Highly recommend the course 🦷

Owner's reply
Thanks Ramune for this sweet comment for our INSTADENTISTRY course. We appreciated your determination and involvement during the course. Thanks again for the recommendation.
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Mihai Cotenescu
743 days ago
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Great course today! Fantastic experience and a great day! Many Insta thanks to Ideandum International team! You are the best!

Owner's reply
Thanks Dr. Mihai for your energetic comment on the INSTADENTISTRY course. It is great to see how a professional implantologist, who has never used social media before, gets involved and tries to learn new communication tools. You did a great job and we are proud of You. We are happy to have You as a loyal client and now as an INSTA client. Thanks for your trust!
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natalie williamson
893 days ago
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Absolutely fantastic 2 day marketing event in london, Greta and Alessia are so knowledgable in their field of work. Was extremely interesting and would highly recommend if anyone Is looking to invest in a marketing company for there business A******

Owner's reply
Thank you Natialie for your review! It was a pleasure to have you at our course and we look forward to all the projects we will develop together. Thank you for being an active member at the course and for bringing your huge experience to the table. See you soon!
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EmJ
895 days ago
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This course was incredibly informative and motivating. If you're deciding to work with Ideadum, I strongly recommend it. The Knowledge and expertise they have is outstanding. The whole team are so helpful and can answer and help with any queries. I would definitely recommend going on their course. You will learn A LOT!

Owner's reply
Thank you so much for your kind review! We really appreciate that you found the course both informative and motivating. Your recommendation gives us so much energy. We're excited to be in this adventure together, see you and the team hopefully very soon.
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Emilio Cecamore
928 days ago
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Outstanding customer service!! Highly recommended!!!

Owner's reply
Thank you Emilio for your kind review! Happy to work with such an inspiring and valuable professional on your dental marketing project. See you very soon hopefully!
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Mari Paz Valderas
928 days ago
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An outstanding marketing company. Great team!

Owner's reply
Thank you Mari for your words! Working with Medicalfit and the whole team has been such a pleasant experience for us, being able to consult and work together towards your company goals is a great honor. See you soon!
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Sara Tekeste
1224 days ago
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I would like to thank Ideandum Team for Generate Value two-days course. Riccardo, Filippo and Greta have taught us marketing strategies in such an understandable manner, showing your passion and dedication. Definitely went home satisfied.

Owner's reply
Thank you for your review Sara! Having you was great and it's wonderful to hear that the course was useful for you. See you soon!
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Dom Ventimiglia
1225 days ago
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Ideandum are the best marketing company I have ever worked with. Their attention to detail and innovative thinking is a real breath of fresh air and they walk you through everything and make it all very simple. So glad we chose them.

Owner's reply
Dear Dom, working with you, Peter, Olivia and Cristian over the last year and a half has being such an amazing experience. You are such knowledgeable professionals and the most loving team and you deserve all the success you can have. Looking forward to many toasts together!
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CS
1225 days ago
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I highly recommend Ideandum as an outstanding marketing company. Greta and Riccardo, the talented individuals, possess an impressive wealth of knowledge and experience in the field. Recently, I had the opportunity to attend their well-organized and information-packed course, #Generatevalue, which focused on leveraging social media to grow businesses. The course provided invaluable insights and strategies. Without any hesitation, I wholeheartedly recommend Ideandum to anyone seeking top-notch marketing services.

Owner's reply
We appreciate your review Fatima! We are delighted that you enjoyed the course and are happy to cooperate with you!
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vig
1225 days ago
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Professional. Knowledgable. Motivated. I attended a full day of lectures in Italian so I was naturally apprehensive about the language barrier, but I have to say I was extremely impressed. With a fantastic translator it made zero difference to the day - and I mean zero difference. Tip: bring a noise cancelling head phone. I would recommend them without hesitation.

Owner's reply
Hi Vignesh! Thank you for your kind review about our dental marketing course, it's been amazing to have you!
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Kristi Allinson
1225 days ago
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I truly enjoyed this course. Greta and Riccardo were fantastic – very knowledgeable and willing to answer questions as they came up

Owner's reply
Thank you for your review Kristi! We are glad you enjoyed the course and happy to collaborate with you!