Service and Method Our approach to dental marketing
Today, dental marketing for the dental practice and companies in the dental industry is no longer an option but a necessity. Giving up Marketing & Management means losing a large market share and not existing in what is now called word of mouth 2.0..
OUR METHOD
WHY DOES OUR STRATEGY WORK?
WHY WE FOLLOW OUR WEB MARKETING TIMELINE
WHY
Most people who want to do marketing start out with a lot of enthusiasm, setting goals like lead generation with the expectation of getting qualified leads right away. The problem is that these results are often not achieved.
Why? The reason is that they embark on the journey with the wrong approach, missing out the necessary steps to achieve their goals.
STEP
For the communication project to function effectively and for the communication to be accurate, it is essential to follow to an appropriate schedule and determine the primary and secondary actions that need to be undertaken.
PERFORMANCE
Integrated communication actions involving the use and development of multi-channel and multi-media marketing that yield the most in terms of ROI (Return on Investment) and Redemption Rate (Conversion Index).
STRATEGY & ANALYSIS
At Ideandum, we operate with a predictive method, whereby each initiative must be measured and implemented with next steps. One of the tools that we recommend is the Report, a daily element in Ideandum, which is designed to constantly improve and modify our strategies to achieve the budgeted expectations.
COLD AUDIENCE
Brand Awareness campaign aimed at raising awareness of Straumann.
LUKEWARM AUDIENCE
People who know and have interacted with Straumann but are not yet convinced to purchase.
“Take the test” campaign that aims to deepen the relationship with the user and increase their awareness of the Brand.
WARM AUDIENCE
Ready to be contacted by Straumann and possibly purchase.
Campaign directed to the informative landing page aimed at getting the audience to enroll in the Straumann course.
Where to start?
In order to start a structured and successful project, it is therefore essential to take measurements, in other words, to ‘sit down together’ and, by means of a strategic comparison, to analyse the starting situation, the tools available and, above all, the objectives to be achieved.
START WITH ANALYSIS How to tackle a Project for a Successful Outcome?
The Keyword: Awareness.
The Analysis phase is a session reserved exclusively for you, during which you can share your story and discuss your objectives. Moreover, it is vital to jointly understand your priorities and establish an appropriate timeline for activities related to the 5 elements of Dental Marketing and Management.
Are you a Dentist or a Dental Supplier?
Tell us your story, tell us about your goals and let's work out together how we can help you.
At Ideandum, our approach is based on analytical and careful observation. Since 2013, we have implemented Marketing and Management strategies and provided concrete solutions for more than 800 Clients including Dental Practices and Companies in the Dental Sector.
For more than 8 years, we have been operating nationwide thanks to our network of Account Managers in every region.
As the largest Marketing and Management Company in the Dental Sector, we are offering you the possibility of obtaining a 30-minute Free Consultation.
Fill in the FORM below: our Senior Business Consultants will help you understand your real needs and guide you on your path to growth.