{"id":5121,"date":"2023-08-04T10:42:30","date_gmt":"2023-08-04T08:42:30","guid":{"rendered":"https:\/\/new-uk.ideandum.com\/?p=5121"},"modified":"2024-12-22T09:39:20","modified_gmt":"2024-12-22T08:39:20","slug":"local-seo-for-dental-offices","status":"publish","type":"post","link":"https:\/\/ideandum.com\/eng\/local-seo-for-dental-offices\/","title":{"rendered":"Local SEO for Dental Offices"},"content":{"rendered":"\t\t
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In the era of digitalization, we understand how important smartphones are and how much we rely on them even for simple queries. The ubiquity of search engines and web practices affects us both as individuals and professionals, and dental practices are not exempt from this.<\/p>

Until yesterday, dentists were considered a local service, and patients chose them solely based on proximity. However, this is no longer the case. The “proximity” factor now offers significant opportunities in the online world through Local SEO\u00a0for dental offices<\/span>.<\/strong><\/p>

Firstly, let’s define SEO<\/strong> (Search Engine Optimization) as all the activities that enable a website, page, image, or other internet resource to be easily found through search engines.<\/p>

In practice, anything published on the web becomes invisible if it is not “caught” by search engines<\/b> to be brought to the attention of users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is the connection between SEO\u00a0for dental offices, the web world, and local activities?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Local activities are those businesses that have a physical location<\/strong> and are frequented by their customers. Similarly, a dental practice is a physical location visited by patients for appointments, dental treatments, etc.<\/p>\n

Just as people search for products and services on the web, they also search for physical locations using search engines on computers and smartphones.<\/p>\n

Therefore, the web and search engines are consulted<\/b> not only to search for generic services available for online purchase but also to find information about a physical establishment<\/b> like a dental practice.<\/p>\n

Local SEO is a set of activities that allow your dental practice to appear among the top results<\/b> for these types of local searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dental SEO marketing: How do local searches work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As you may have experienced before, when typing a term on Google that identifies a local activity, the search engine suggests auto-completion with the query “near me.” This means that the algorithms can recognize this type of search through geolocation systems and understand the area we are connecting from (Rome, Milan, Turin, etc.), regardless of whether the user explicitly states it.<\/p>\n

Such searches generate results, including Google Maps with a list of highlighted businesses. This is the Local Pack (or local 3 pack, as usually only the first 3 results are shown on the map).<\/p>\n

From here, the user can view various information and perform a range of activities:<\/p>\n