{"id":11513,"date":"2024-11-15T10:20:12","date_gmt":"2024-11-15T09:20:12","guid":{"rendered":"https:\/\/ideandum.com\/eng\/?p=11513"},"modified":"2024-12-22T08:46:34","modified_gmt":"2024-12-22T07:46:34","slug":"ideandum-on-forbes","status":"publish","type":"post","link":"https:\/\/ideandum.com\/eng\/ideandum-on-forbes\/","title":{"rendered":"Ideandum on Forbes: the success of Riccardo Lucietti and innovation in dental marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11513\" class=\"elementor elementor-11513\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-393c52e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"393c52e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-643217c\" data-id=\"643217c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d10498 elementor-widget elementor-widget-text-editor\" data-id=\"0d10498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We are proud to announce <\/span><b>Ideandum on Forbes Italia<\/b><span style=\"font-weight: 400;\">! Forbes Italia has dedicated an article to the inspiring story of Riccardo Lucietti, the founder of Ideandum, and the remarkable growth of this entrepreneurial venture in <a href=\"https:\/\/ideandum.com\/eng\/\">dental marketing<\/a> and management. Founded in 2013, <\/span><b>Ideandum<\/b><span style=\"font-weight: 400;\"> is now a reference point for over 1,300 dental practices across Italy and the world, with a team of 60 collaborators and an annual turnover of \u20ac4 million. The article about <\/span><b>Ideandum on Forbes<\/b><span style=\"font-weight: 400;\"> represents a significant milestone for our journey and celebrates the contribution of everyone involved\u2014partners, team members, and clients who believed in us.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077c2dc elementor-widget elementor-widget-heading\" data-id=\"077c2dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ideandum on Forbes: the story of Riccardo Lucietti, a pioneer visionary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d588d3e elementor-widget elementor-widget-text-editor\" data-id=\"d588d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since childhood, Riccardo Lucietti was curious about the meaning of the word \u201cmarketing.\u201d This innate interest guided him toward a professional path that revolutionized dental marketing in Italy. After gaining experience with major companies such as Invisalign\u00ae, Lucietti realized the untapped potential within the dental sector for marketing and management solutions. The article about <\/span><b>Ideandum on Forbes Italia<\/b><span style=\"font-weight: 400;\"> recounts this journey.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">In 2013, Lucietti seized the opportunity and founded <\/span><b>Ideandum<\/b><span style=\"font-weight: 400;\"> with the goal of providing innovative and tailored solutions for dental practices. \u201cI realized no one was advertising dental practices. It was the right moment,\u201d Lucietti recalls. That insight led to the creation of a company that is now a leader in dental marketing, continuing to grow and innovate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26301c elementor-widget elementor-widget-image\" data-id=\"d26301c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-story-of-riccardo-lucietti-ideandum.jpg.webp\" class=\"attachment-large size-large wp-image-11519\" alt=\"ideandum on forbes | the story of riccardo lucietti | ideandum\" srcset=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-story-of-riccardo-lucietti-ideandum.jpg.webp 1024w, https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-story-of-riccardo-lucietti-ideandum.jpg-300x169.webp 300w, https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-story-of-riccardo-lucietti-ideandum.jpg-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83872d1 elementor-widget elementor-widget-heading\" data-id=\"83872d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fabio Fusai, Armida Parigi, and Alessandro Zanella: the partners behind Ideandum\u2019s vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e4e83 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"30e4e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Throughout its growth, Riccardo Lucietti has been supported by invaluable partners. Alessandro Zanella, who joined Ideandum shortly after its founding, played a pivotal role in the company\u2019s development. The story of <\/span><b>Ideandum on Forbes<\/b><span style=\"font-weight: 400;\"> also highlights the contributions of two key figures: Fabio Fusai, a seasoned business manager and current CEO, and Armida Parigi, the Managing Director responsible for training and coaching through Ideandum Academy.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Fabio Fusai brought extensive managerial expertise, having worked as a general manager in China and in the medical sector in Bulgaria. His analytical approach significantly contributed to Ideandum\u2019s growth, tripling its resources and revenue. Armida Parigi, on the other hand, spearheaded innovation in the management of dental practices and training, paving the way for the creation of Ideandum Academy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-093e633 elementor-widget elementor-widget-heading\" data-id=\"093e633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The birth of Ideandum Academy: a crucial training hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4a8c8 elementor-widget elementor-widget-text-editor\" data-id=\"2c4a8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the highlights of the article about <\/span><b>Ideandum on Forbes<\/b><span style=\"font-weight: 400;\"> is the creation of Ideandum Academy.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">In 2020, Lucietti and Parigi founded <\/span><b>Ideandum Academy<\/b><span style=\"font-weight: 400;\">, a platform designed to train dental professionals in practice management and marketing. The Academy offers training courses and coaching programs that not only enhance clinical skills but also focus on operational and management excellence.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Thanks to this initiative, Ideandum has tripled its turnover, proving the effectiveness of a training model that integrates marketing, management, and customer experience to support dental practices at every stage of their growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5809a5c elementor-widget elementor-widget-heading\" data-id=\"5809a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ideandum Gaia\u00ae: AI-driven innovation in dental practice management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d5e99 elementor-widget elementor-widget-text-editor\" data-id=\"f5d5e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A key component of Ideandum\u2019s innovation, highlighted in the article on <\/span><b>Forbes<\/b><span style=\"font-weight: 400;\">, is the launch of Ideandum Gaia\u00ae in 2023. This AI-based software is designed to streamline communication management for dental practices. <\/span><b>Gaia<\/b><span style=\"font-weight: 400;\"> operates 24\/7, ensuring no calls or opportunities are missed, optimizing patient scheduling and enhancing customer experience.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This technology represents a major advancement in practice management, boosting administrative efficiency and providing continuous support for daily operations. Ideandum\u2019s focus on technological innovation remains one of its core strengths for the future.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24e07f elementor-widget elementor-widget-image\" data-id=\"e24e07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-future-of-dental-marketing-ideandum.webp\" class=\"attachment-large size-large wp-image-11520\" alt=\"ideandum on forbes | the future of dental marketing | ideandum\" srcset=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-future-of-dental-marketing-ideandum.webp 1024w, https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-future-of-dental-marketing-ideandum-300x169.webp 300w, https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-the-future-of-dental-marketing-ideandum-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5dcf5 elementor-widget elementor-widget-heading\" data-id=\"8c5dcf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">International expansion: London and Dubai<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0ce9d elementor-widget elementor-widget-text-editor\" data-id=\"8d0ce9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition to technological advancements and training, <\/span><b>Ideandum on Forbes<\/b><span style=\"font-weight: 400;\"> emphasizes the company\u2019s journey toward internationalization. In 2022, Ideandum established an office in London, solidifying its presence in the global market. Looking ahead, the company plans to expand to Dubai, further affirming its global vision.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This international growth will allow Ideandum to extend its successful model beyond Italy\u2019s borders, ensuring a growing impact in the global dental sector.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439ff6c elementor-widget elementor-widget-heading\" data-id=\"439ff6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Invidia HC: a group with an eye to the future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c942b4 elementor-widget elementor-widget-text-editor\" data-id=\"0c942b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lastly, the article on <\/span><b>Ideandum on Forbes<\/b><span style=\"font-weight: 400;\"> delves into the holding company, Invidia Hc, which unites several specialized businesses in the dental and medical fields. Alongside dental marketing, Invidia Hc covers sectors such as aesthetic medicine and medical tourism, with a particular focus on hair transplant services in Turkey.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">This diversification enables the group to explore new markets while maintaining strong ties to the dental industry, where Ideandum continues to lead with innovative marketing and management solutions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a7019 e-flex e-con-boxed e-con e-parent\" data-id=\"67a7019\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-86c42c9 e-con-full e-flex e-con e-child\" data-id=\"86c42c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b0e78 elementor-widget elementor-widget-image\" data-id=\"30b0e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-invidia-hc.jpg.webp\" class=\"attachment-large size-large wp-image-11521\" alt=\"ideandum on forbes | invidia hc\" srcset=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-invidia-hc.jpg.webp 576w, https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-invidia-hc.jpg-169x300.webp 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-268fee6 e-con-full e-flex e-con e-child\" data-id=\"268fee6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f297126 elementor-widget elementor-widget-image\" data-id=\"f297126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-invidia-holding-company.jpg.webp\" class=\"attachment-large size-large wp-image-11522\" alt=\"ideandum on forbes | invidia holding company\" srcset=\"https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-invidia-holding-company.jpg.webp 576w, https:\/\/ideandum.com\/eng\/wp-content\/uploads\/2024\/11\/ideandum-on-forbes-invidia-holding-company.jpg-169x300.webp 169w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbeaa8 elementor-widget elementor-widget-heading\" data-id=\"0fbeaa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ideandum on Forbes Italia: a significant milestone<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7241ef3 elementor-widget elementor-widget-text-editor\" data-id=\"7241ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The article published by Forbes Italia is a significant milestone for Ideandum and its entire team. It not only celebrates the entrepreneurial success of Riccardo Lucietti but also highlights the dedication and passion of Fabio Fusai, Armida Parigi, Alessandro Zanella, and all the collaborators whose hard work has driven Ideandum\u2019s growth and expansion.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">With robust international growth, a steadfast commitment to technological innovation, and a forward-looking vision, Ideandum continues to revolutionize the dental sector, offering customized solutions to ensure the success of dental practices.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ca1b8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30ca1b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d78fb elementor-widget elementor-widget-text-editor\" data-id=\"c9d78fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you want to stand out from the crowd? Be unique? Have an effective and engaging brand identity for your audience? Attract clients and grow your dental clinic&#8217;s business?<\/p>\n<p><strong>Ideandum has helped more than 1000 professionals since 2013 to grow their business through strategy and digital marketing.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Schedule a free consultation with Ideandum, it&#8217;s easy, quick and free \ud83d\ude42<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c40eb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"45c40eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_tablet&quot;:&quot;none&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/calendly.com\/business-uk\/ideandum-15-min-free-consulting\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BOOK 15-MIN CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are proud to announce Ideandum on Forbes Italia! Forbes Italia has dedicated an article to the inspiring story of Riccardo Lucietti, the founder of Ideandum.<\/p>\n","protected":false},"author":1,"featured_media":11514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,34],"tags":[],"class_list":["post-11513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dental-marketing","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/posts\/11513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/comments?post=11513"}],"version-history":[{"count":0,"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/posts\/11513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/media\/11514"}],"wp:attachment":[{"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/media?parent=11513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/categories?post=11513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ideandum.com\/eng\/wp-json\/wp\/v2\/tags?post=11513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}