In partnership with Align Technology™
Generate Value Course
Middle East Edition | Dates available in Dubai & Riyadh
Dental marketing and management course for Invisalign® Providers
Riccardo Lucietti
Founder of Ideandum
Greta Zamperoni
CEO of Ideandum International
Alessia Rancan
Brand Manager
DATES AVAILABLE:
RIYADH, SAUDI ARABIA
MAY 8, 2026
DUBAI, UAE
MAY 14, 2026
ENTRANCE FEE
AED 200
PRE REGISTER - PAY LATER
Are you an Invisalign® provider looking to grow your practice without adding extra chair time?
It may be time to reassess your approach and focus on building a sustainable, well-managed practice while maintaining work–life balance. This 1-day course, delivered in collaboration with Align Technology and Ideandum, introduces the Invisalign® Business Blueprint — a structured framework designed to support growth in Invisalign® cases, improve workflow efficiency, and enhance the overall patient experience.
Following this live online session, participants will gain practical insights to help them:
Grow their Invisalign® case volume while maintaining a balanced workload for the practice team.
Optimize practice processes to make effective use of chair time.
Deliver a consistent, high-quality patient experience that supports trust and long-term relationships.
Clarify team roles, delegation strategies, and key performance indicators to support measurable outcomes.
Why Join?
Attract high-value Invisalign® patients: Discover how to position your practice as a leader in clear aligner treatments, focusing on value rather than price.
Delegate effectively: Free up your time by implementing delegation frameworks that allow your team to take ownership of key parts of the Invisalign® journey, ensuring smoother operations.
Create a premium patient journey: Learn how to deliver an exceptional patient experience that builds trust, boosts treatment acceptance, and generates referrals.
Master your numbers: Understand the key performance indicators (KPIs) that matter for growing your Invisalign® business and use them to make smarter decisions in 2026.
Riccardo Lucietti
Founder of Ideandum
"Creativity alone is not enough if not supported by marketing strategies correlated with a specific knowledge of the dental market"
- Founder of Ideandum
- Experience as Manager at the biggest companies in the dental industry
- Speaker at “Generate Value” Masterclass
Greta Zamperoni
CEO of Ideandum International
"What I have learnt over the years is that perseverance, the desire to learn and get out of your comfort zone and put yourself out there always repays"
- CEO of Ideandum International
- Former Marketing Manager for one the largest Dental Labs in the UK
- Speaker at “Generate Value” Masterclass
- Project Manager
- Industrial Engineer
Alessia Rancan
Brand Manager
"Nowadays everybody is watching you and nobody is watching you at the same time. A good Social Media Strategy is what makes a difference in this and allows you to use all your cards on the Social Media Stage"
- Brand Manager at Ideandum
- Digital Marketing Specialist at Ideandum
- Speaker at “Generate Value” Masterclass
- Foreign Languages & Communication Graduate
Who is designed for?
Invisalign® Providers looking to scale their business without increasing chair time.
Dentists who want to integrate clear aligner treatments into their practice efficiently and profitably.
Orthodontists who want to grow their clear aligner business while improving patient experience and satisfaction.
Programme
Social Media Management, Use Of Platforms, Types Of Images, Role Of The Social Media Manager
- Intro
- Editorial Calendar
- Stories
- TikTok & Reel
- Meta Business Suite
- Captions & ChatGPT
- Hashtags
- Canva & Capcut
Influencer Marketing
Photography & Video Tips
Content Boosting > Ads
Digital Passport
- Google My Business
- Whatsapp Business
- Link Tree
- IG Bio
Strategic Marketing
- Introduction To The Marketing Plan And Value Chain
- Marketing Analysis : Target, Core Business, Segmentation, Differentiating Factors
- Exercise Differentiating Factors + Swot Analysis
Ecosystem
- Creating An Ecosystem Introduction To The Customer Journey And Management Control
- Internal Marketing Tips
Web Marketing
- Introduction To Web Marketing, The Marketing Funnel
- How To Build A Brand, The Marketing Timeline
ADS
- Social Media Lead Generation, Landing Pages And Ab Testing
- Google Lead Generation, Organic And Paid Traffic
- Specific Activities To Improve Conversion Rate
- And Return On Investment
ADS
- SEO
- Mailerlite
- WordPress
"THIS DENTAL MARKETING COURSE CHANGED MY DENTAL PRACTICE"
Why did you decide to participate in the “Generate Value” course?
“I wanted to learn more about the potential of dental marketing. I had negative experiences with other marketing agencies and I wanted to understand my mistakes. Also, I wanted to make my office manager aware of some dental marketing activities that she could probably carry out on her own, because let’s face it, who better than us in the clinic to convey our unique value?”.
What did you like about the course?
“I really liked the fact that it was not just a theoretical course, like the usual marketing courses. They made us do hours of practical exercises and gave us templates that we could then use independently, explaining in detail how to analyse reports and how to carry out some social media and lead generation activities. In addition, the speakers were not only experts in the dental sector but also all specialised in marketing.”
Who would you recommend it to?
“I would recommend it to all my colleagues who aim to increase their turnover and visibility and who do not feel sufficiently valued for their clinical skills. I think it can be a course suitable for both beginners and experts due to Ideandum’s extensive knowledge of both dental and web marketing.”
Generate Value is the Course that changes you
Sign up for Generate Value to learn advanced marketing strategies, improve your online visibility, attract more patients, and increase your practice’s value. Gain practical skills in social media, branding, and operational management. Learn from experts and get the tools to build a sustainable, thriving dental business in today’s competitive market.
Get a Glimpse of the Course
What You Get by Joining the Course
- Access to our live Masterclass and Official Certificate
- A copy of the “Generate Value” Book on Dental Marketing
- 50 free Canva templates
- 50 chat gpt prompts for your social media content
- Free templates for successful ads
- Digital passport guide
- 100 social media content ideas
- Template for the best editorial calendar
Who is Ideandum
Ideandum is a Dental Marketing Agency and a reference point since 2013 in marketing and management for the dental sector worldwide, serving not only dental practices but the entire spectrum of dental professionals: labs, corporates, academies, manufacturers, etc.
We have two headquarters: in Vicenza, Italy and in London, UK where we handle the entire international market.
Our References
In partnership with Align Technology™
Generate Value Course
Middle East Edition | Dates available in Dubai & Riyadh
Dental marketing and management course for Invisalign® Providers
Riccardo Lucietti
Founder of Ideandum
Greta Zamperoni
CEO of Ideandum International
Alessia Rancan
Brand Manager
DATES AVAILABLE:
RIYADH, SAUDI ARABIA
MAY 8, 2026
DUBAI, UAE
MAY 14, 2026
ENTRANCE FEE
AED 200
PRE REGISTER - PAY LATER
Not satisfied with the course? No problem...
The Generate Value course benefits from the “satisfied or refunded” formula. Why? We are 100% sure that we offer a course with extra-clinical dental marketing content of the highest quality.